There are more shifts in how you need to market: Siri knows voice search

You know that Google is rating your Internet presence by how your mobile site comes up. So, you’ve reworked your site to be the most relevant to your targets as possible across all devices. Now make sure your keywords are not only specific to your company or organization, but are broader to match with those using voice search. Yes, Siri and Alexa are now doing the searches.

This is an important shift. The new age of search is about context. It’s about speaking in a sentence. So the new term is semantic search. Search engines must now comprehend the intent of the searcher by the voice query which may be entire complete sentences, not just a word.

We’re not suggesting putting white papers on your site but we do see that having more conversational copy, short tutorials, and prominent testimonials may match better with a voice search. Okay, we get that this is more work. But continuously reworking your main and inside pages is what we should all be doing anyway.

Bottom line? It’s all about being found when someone wants you. Now with voice searches, people are less apt to go to the second or third on the list as they would if they were at their laptop. Think about it.

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