Digital-only magazine audiences grew by 44% this year. You’re not in business unless you have a business card and a web site. Content for your business card is easy. But, content for your digital communications needs our professional attention.
“Content is King” we all chanted as our mantra for the last couple of years. It’s not just putting up any old content. It must be relevant to your business or product and relevant to your target reader. It must produce traffic by way of search engine optimization analytics. And, that content must be changed and updated very frequently. Do you have the time for research, writing and posting every few days? Depending upon the size of your business, this can be a full time job. Let’s not forget blogging.
Technology and its ability to transmit your message to something as small as a watch has surpassed most businesses ability to take ad vantage of progress. Even email studies show people send promotional email at the wrong time of day to be ready in a timely manner. E-mails sent between the early evening and the early morning achieve the best open rates. And never send one around lunchtime.
Huntington Marketing will create, write, schedule, send and follow up on all digital communications for you.